WORK WITH US
The right level of support.
Every business has different media needs.
Desert Edge offers flexible ways to work together—from focused media support to comprehensive media strategy and management. Each engagement is built around the complexity of your media program, the level of support you need and the scope of your investment.
The goal is simple: give you the right level of media expertise without adding unnecessary layers.
EDGE
Focused Media Support
A targeted approach for businesses with clearly defined media needs.
Edge is designed for businesses managing a more focused media program and looking for experienced strategy, planning, buying and campaign management across up to two media categories.
Desert Edge helps keep the plan clear, the investment disciplined and the execution aligned to your audience, objectives and budget. Experiential activations are not included within the Edge engagement.
EDGE MAY BE A GOOD FIT IF YOU:
-
Have focused media needs across one or two media categories
-
Are managing up to $50,000 in monthly media investment
-
Want experienced support with planning, buying and media partner coordination
-
Value direct communication and hands-on campaign management
WHAT YOU CAN EXPECT
Strategic planning. Media recommendations. Buying and negotiation. Media partner coordination. Campaign management. Ongoing reporting and optimization.
ELEVATE
Expanded Media Strategy
Broader support for businesses managing a more complex media program.
Elevate is designed for businesses investing across a broader media program and looking for coordinated strategy, planning, buying and campaign management across up to three media categories.
Desert Edge brings multiple channels and media partners together under one connected strategy. Out-of-home media may be included, with experiential activation management available at the applicable hourly rate with client approval.
ELEVATE MAY BE A GOOD FIT IF YOU:
-
Are managing media across up to three media categories
-
Are investing more than $50,000 and up to $150,000 per month in media
-
Need coordinated planning and buying across multiple channels and media partners
-
Want experienced oversight across strategy, execution and ongoing campaign management
WHAT YOU CAN EXPECT
Integrated media strategy. Multi-channel planning and buying. Media partner coordination. Negotiation and placement. Campaign management. Ongoing reporting and optimization.
SUMMIT
Full-Scale Media Partnership
Comprehensive support for businesses managing larger media investments and more complex campaigns.
Summit is designed for businesses investing more than $150,000 per month in media and needing deeper strategic oversight, coordination and hands-on campaign management across a comprehensive media program.
Desert Edge helps bring strategy, media partners, markets and campaign components together under one disciplined plan—providing expanded support across planning, buying, optimization, reporting and ongoing decision-making.
SUMMIT MAY BE A GOOD FIT IF YOU:
-
Are investing more than $150,000 per month in media
-
Are managing complex campaigns across multiple markets, audiences or media partners
-
Need comprehensive strategic oversight across a larger, more complex media program
-
Value a highly involved media partner for execution, optimization and ongoing decision-making
WHAT YOU CAN EXPECT
Full-scale media strategy. Multi-market planning and buying. Media partner coordination. Negotiation and placement. Campaign management. Ongoing reporting, optimization and strategic oversight.
Experiential activation management is included. Activation, production and other third-party costs remain the client's responsibility.
COMPASS
Strategic Media Consulting
Focused advisory support for businesses that need experienced media guidance without an ongoing retainer.
Compass is designed for businesses seeking independent strategic guidance, a second opinion or an expert review of an existing media plan, campaign, channel mix or investment approach.
Desert Edge provides focused analysis and recommendations to help clarify priorities, identify opportunities and strengthen media decision-making. Compass is billed hourly and does not include media buying or ongoing campaign management.
WHAT YOU CAN EXPECT
COMPASS MAY BE A GOOD FIT IF YOU:
-
Need an independent review of a media plan or campaign
-
Want strategic guidance before a larger media investment
-
Need help evaluating budgets, channels or vendor recommendations
-
Want experienced media expertise without an ongoing retainer
Media audits. Strategic reviews. Budget and channel recommendations. Workshops and working sessions. Independent analysis. Clear, actionable recommendations.
Media audits. Strategic reviews. Budget and channel recommendations. Workshops and working sessions. Independent analysis. Clear, actionable recommendations.
EDGE
Focused Media Support
A targeted approach for businesses with clearly defined media needs.
Edge is designed for businesses managing a more focused media program and looking for experienced strategy, planning, buying and campaign management across up to two media categories.
Desert Edge helps keep the plan clear, the investment disciplined and the execution aligned to your audience, objectives and budget. Experiential activations are not included within the Edge engagement.
EDGE MAY BE A GOOD FIT IF YOU:
-
Have focused media needs across one or two media categories
-
Are managing up to $50,000 in monthly media investment
-
Want experienced support with planning, buying and media partner coordination
-
Value direct communication and hands-on campaign management
WHAT YOU CAN EXPECT
Strategic planning. Media recommendations. Buying and negotiation. Media partner coordination. Campaign management. Ongoing reporting and optimization.
ELEVATE
Expanded Media Strategy
Broader support for businesses managing a more complex media program.
Elevate is designed for businesses investing across a broader media program and looking for coordinated strategy, planning, buying and campaign management across up to three media categories.
Desert Edge brings multiple channels and media partners together under one connected strategy. Out-of-home media may be included, with experiential activation management available at the applicable hourly rate with client approval.
ELEVATE MAY BE A GOOD FIT IF YOU:
-
Are managing media across up to three media categories
-
Are investing more than $50,000 and up to $150,000 per month in media
-
Need coordinated planning and buying across multiple channels and media partners
-
Want experienced oversight across strategy, execution and ongoing campaign management
WHAT YOU CAN EXPECT
Integrated media strategy. Multi-channel planning and buying. Media partner coordination. Negotiation and placement. Campaign management. Ongoing reporting and optimization.
SUMMIT
Full-Scale Media Partnership
Comprehensive support for businesses managing larger media investments and more complex campaigns.
Summit is designed for businesses investing more than $150,000 per month in media and needing deeper strategic oversight, coordination and hands-on campaign management across a comprehensive media program.
Desert Edge helps bring strategy, media partners, markets and campaign components together under one disciplined plan—providing expanded support across planning, buying, optimization, reporting and ongoing decision-making.
SUMMIT MAY BE A GOOD FIT IF YOU:
-
Are investing more than $150,000 per month in media
-
Are managing complex campaigns across multiple markets, audiences or media partners
-
Need comprehensive strategic oversight across a larger, more complex media program
-
Value a highly involved media partner for execution, optimization and ongoing decision-making
WHAT YOU CAN EXPECT
Full-scale media strategy. Multi-market planning and buying. Media partner coordination. Negotiation and placement. Campaign management. Ongoing reporting, optimization and strategic oversight.
Experiential activation management is included. Activation, production and other third-party costs remain the client's responsibility.
COMPASS
Strategic Media Consulting
Focused advisory for businesses that need experienced media guidance without an ongoing retainer.
Compass is designed for businesses seeking independent strategic guidance, a second opinion or an expert review of an existing media plan, campaign, channel mix or investment approach.
Desert Edge provides focused analysis and recommendations to help clarify priorities, identify opportunities and strengthen media decision-making. Compass is billed hourly and does not include media buying or ongoing campaign management.
COMPASS MAY BE A GOOD FIT IF YOU:
-
Need an independent review of a media plan or campaign
-
Want strategic guidance before a larger media investment
-
Need help evaluating budgets, channels or vendor recommendations
-
Want experienced media expertise without an ongoing retainer
WHAT YOU CAN EXPECT
Media audits. Strategic reviews. Budget and channel recommendations. Workshops and working sessions. Independent analysis. Clear, actionable recommendations.
EDGE
Focused Media Support
A targeted approach for businesses with clearly defined media needs.
Edge is designed for businesses managing a more focused media program and looking for experienced strategy, planning, buying and campaign management across up to two media categories.
Desert Edge helps keep the plan clear, the investment disciplined and the execution aligned to your audience, objectives and budget. Experiential activations are not included within the Edge engagement.
EDGE MAY BE A GOOD FIT IF YOU:
-
Have focused media needs across one or two media categories
-
Are managing up to $50,000 in monthly media investment
-
Want experienced support with planning, buying and media partner coordination
-
Value direct communication and hands-on campaign management
WHAT YOU CAN EXPECT
Strategic planning. Media recommendations. Buying and placement. Media partner coordination. Campaign management. Ongoing reporting and optimization.
ELEVATE
Expanded Media Strategy
Broader support for businesses managing a more complex media program.
Elevate is designed for businesses investing across a broader media program and looking for coordinated strategy, planning, buying and campaign management across up to three media categories.
Desert Edge brings multiple channels and media partners together under one connected strategy. Out-of-home media may be included, with experiential activation management available at the applicable hourly rate with client approval.
ELEVATE MAY BE A GOOD FIT IF YOU:
-
Are managing media across up to three media categories
-
Are investing more than $50,000 and up to $150,000 per month in media
-
Need coordinated planning and buying across multiple channels and media partners
-
Want experienced oversight across strategy, execution and ongoing campaign management
WHAT YOU CAN EXPECT
Integrated media strategy. Multi-channel planning and buying. Media partner coordination. Negotiation and placement. Campaign management. Ongoing reporting and optimization.
SUMMIT
Full-Scale Media Partnership
Comprehensive support for businesses managing larger media investments and more complex campaigns.
Summit is designed for businesses investing more than $150,000 per month in media and needing deeper strategic oversight, coordination and hands-on campaign management across a comprehensive media program.
Desert Edge helps bring strategy, media partners, markets and campaign components together under one disciplined plan—providing expanded support across planning, buying, optimization, reporting and ongoing decision-making.
SUMMIT MAY BE A GOOD FIT IF YOU:
-
Are investing more than $150,000 per month in media
-
Are managing complex campaigns across multiple markets, audiences or media partners
-
Need comprehensive strategic oversight across a larger, more complex media program
-
Value a highly involved media partner for execution, optimization and ongoing decision-making
WHAT YOU CAN EXPECT
Full-scale media strategy. Multi-market planning and buying. Media partner coordination. Negotiation and placement. Campaign management. Ongoing reporting, optimization and strategic oversight.
Experiential activation management is included. Activation, production and other third-party costs remain the client's responsibility.
COMPASS
Strategic Media Consulting
Focused advisory support for businesses that need experienced media guidance without an ongoing retainer.
Compass is designed for businesses seeking independent strategic guidance, a second opinion or an expert review of an existing media plan, campaign, channel mix or investment approach.
Desert Edge provides focused analysis and recommendations to help clarify priorities, identify opportunities and strengthen media decision-making. Compass is billed hourly and does not include media buying or ongoing campaign management.
COMPASS MAY BE A GOOD FIT IF YOU:
-
Need an independent review of a media plan or campaign
-
Want strategic guidance before a larger media investment
-
Need help evaluating budgets, channels or vendor recommendations
-
Want experienced media expertise without an ongoing retainer
WHAT YOU CAN EXPECT
Media audits. Strategic reviews. Budget and channel recommendations. Workshops and working sessions. Independent analysis. Clear, actionable recommendations.